A Comparative Study Of Nestle And Cadbury Company And Its Strategic Performance

The study examines the financial performance of two leading multinational companies in India's fast-moving consumer goods sector-Nestle and Cadbury.The study analyses key financial indicators such as liquidity, profitability ratios, efficiencies and the overall financial stability to evaluate the performance of both companies.The study helps to find out the performance of the past 4 years from 2021-2024.For this secondary data are taken from the various article, reports and from the company website.The study results that the Cadbury faces bigger ups and downs in liquidity and debt-equity ratios, along with weaker asset and inventory turnover, showing slower efficiency and higher risk where as in the other side the Nestle holds a stronger and more reliable financial base.