A Study On The Impact Of Celebrity Endorsements On Consumer Perception Of Indian Terrain.
Abstract
Celebrity endorsement is a widely used marketing strategy to influence consumer behaviour and build brand image.This study examines the impact of celebrity endorsements on consumer perception of Indian Terrain, focusing on brand awareness, trust, and purchase intention.The study is based on primary data collected through a structured questionnaire and supported by secondary sources.The findings help in understanding the effectiveness of celebrity endorsements in shaping consumer perception and provide insights for improving marketing strategies in the apparel industry.
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
Publication details
- Journal / source
- International Journal of Research Publication and Reviews
- Volume
- 7
- Issue
- 3
- Pages
- 805–813
- Publication date
- 1 March 2026
- Language
- EN