A Study On Financial Planning Behavior Of Working Women With Reference To Coimbatore City

Financial planning plays a vital role in ensuring long-term financial stability and security, particularly among working women who increasingly contribute to household income and financial decision-making.This study examines the financial planning behaviour of working women with reference to their savings, investment, budgeting, and risk management practices.It assesses their level of financial awareness, identifies socio-economic and demographic factors influencing financial decisions, and analyses challenges such as risk aversion and time constraints.Using primary data collected through a structured questionnaire within a limited geographical area, the study highlights gaps in structured financial planning and awareness of modern financial instruments.The findings aim to provide insights for policymakers and financial institutions to design targeted financial literacy initiatives and gender-responsive financial products that enhance long-term financial well-being among working women.