Customer Perception Towards Retail Supermarkets
Abstract
The organized retail sector, particularly retail supermarkets, has witnessed rapid growth due to urbanization, rising disposable income and changing consumer lifestyles.This study aims to analyse customer perception towards retail supermarkets by examining key factors such as product quality, pricing strategies, product variety, store ambience, service quality, promotional activities, and convenience.The study is based on primary data collected through structured questionnaires administrated to supermarket customers, supported by secondary data from journals, books, and reports.The findings of the study provide valuable insights for retail supermarkets to improve customer experience and strengthen their competitive position in the market.
Fields of Study & Subjects
Consumer Retail Behavior Studies
Consumer Behavior and Marketing Influence
Customer Service Quality and Loyalty
Publication details
- Journal / source
- International Journal of Research Publication and Reviews
- Volume
- 7
- Issue
- 3
- Pages
- 1960–1966
- Publication date
- 1 March 2026
- Language
- EN