A Study on Artificial Intelligence (AI) Based Marketing for Businesses in Emerging Markets

This study examines the role of Artificial Intelligence (AI) in supporting marketing activities for businesses operating in emerging markets.The research focuses on how AI helps in developing effective pricing strategies, improving planning decisions, and identifying potential market opportunities.A quantitative and descriptive research design was adopted, and data were collected from 100 respondents through a structured questionnaire using a five-point Likert scale.The findings indicate that AI technologies, particularly machine learning, play a significant role in enabling data-driven decision-making, reducing market risks, and improving forecasting accuracy.Overall, AI-based marketing helps businesses enhance competitiveness, optimize resources, and achieve sustainable growth in dynamic and uncertain emerging market environments.