Influence of Green HRM Practices on Voluntary Employee Green Behavior

Organizations today face growing environmental pressures, leading many to implement green human resource management practices that foster sustainability and encourage employees to engage in environmentally responsible behaviors. This study investigates the distinct impacts of green recruitment and selection—through environmentally friendly employer branding and preference for eco-conscious hires—and green training and education—via awareness programs and green knowledge sharing—on voluntary employee green behavior, defined as self-initiated eco-friendly actions beyond job requirements. Unlike prior research treating green human resource management holistically, this analysis isolates these practices' individual effects. Pre-tested measurement scales from established sources, assessed on five-point Likert scales with strong reliability, were used in a cross-sectional survey of employees from medium and large organizations. Multiple regression results confirm both practices significantly predict voluntary green behavior, with green training showing stronger influence, collectively explaining a substantial variance in outcomes. These findings advance theory by detailing practice-specific mechanisms and guide managers to prioritize green branding and training for enhanced sustainability, while recommending longitudinal studies for deeper causal insights.