Pengaruh Financial Literacy, Risk Perception dan Digital Trading Platform Terhadap Keputusan Investasi Generasi Z di Surabaya

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Authors: Annisa Nur Rochmah, Christian Hadinata Hodianto, Lufvi Selvia Febrianti, Jeasson Oktavianus Gatur, Maria Yovita R Pardin
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Abstract

This study aims to analyze the influence of financial literacy, risk perception, and digital trading platforms on Generation Z's investment decisions. The research method used was a quantitative approach with multiple linear regression analysis based on data from 50 respondents. The results show that financial literacy has a positive and significant effect on investment decisions, with a coefficient of 1.518 and a significance level of

Fields of Study & Subjects

Financial Literacy and Behavior Health Technology Consumer Behavior FinTech Crowdfunding Digital Finance

Publication details

Journal / source
OPTIMAL Jurnal Ekonomi dan Manajemen
Volume
6
Issue
1
Pages
553–566
Publication date
2 January 2026