Pengaruh Financial Literacy, Risk Perception dan Digital Trading Platform Terhadap Keputusan Investasi Generasi Z di Surabaya
Abstract
This study aims to analyze the influence of financial literacy, risk perception, and digital trading platforms on Generation Z's investment decisions. The research method used was a quantitative approach with multiple linear regression analysis based on data from 50 respondents. The results show that financial literacy has a positive and significant effect on investment decisions, with a coefficient of 1.518 and a significance level of
Fields of Study & Subjects
Financial Literacy and Behavior
Health
Technology
Consumer Behavior
FinTech
Crowdfunding
Digital Finance
Publication details
- Journal / source
- OPTIMAL Jurnal Ekonomi dan Manajemen
- Volume
- 6
- Issue
- 1
- Pages
- 553–566
- Publication date
- 2 January 2026