CORRESPONDENCE OF TEXT AND CONTENT IN ADVERTISING TRANSLATION

European International Journal of Multidisciplinary Research and Management Studies 2026 Open access

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Authors: Mahliyo Shokirova
DOI: 10.55640/eijmrms-special-51
Cited by: 0

Abstract

The article explores how to maintain coherence between form and content in advertising translation. It highlights the need to harmonize linguistic, cultural, and pragmatic factors when adapting messages for the target audience. The study also examines the importance of equivalence, adaptation, and localization.

Fields of Study & Subjects

Translation Studies and Practices Linguistic research and analysis Linguistics and Discourse Analysis

Publication details

Journal / source
European International Journal of Multidisciplinary Research and Management Studies
Pages
316–319
Publication date
30 January 2026
Language
EN