THE ROLE OF MEDIA IN THE DEVELOPMENT STAGES OF MEDICAL CULTURE
Abstract
This article discusses the role of the media in shaping the health of the population and a healthy lifestyle. The concept of medical culture, the processes of its formation, and the information, warning, preventive and motivational functions of the media in raising public health awareness are analyzed. The capabilities and responsibilities of modern media, in particular the Internet and social networks, in this regard are considered separately. Conclusions and recommendations are given based on the problems and proposals.
Fields of Study & Subjects
Media Influence and Health
Health Literacy and Information Accessibility
Public Health Policies and Education
Publication details
- Journal / source
- European International Journal of Multidisciplinary Research and Management Studies
- Pages
- 384–389
- Publication date
- 30 January 2026
- Language
- EN