INNOVATIVE DIGITAL TECHNOLOGIES IN PUBLIC-PRIVATE PARTNERSHIP PRACTICES: SWOT ANALYSIS

The article is devoted to the study of the role of innovative digital technologies in public-private partnership (PPP) practices and the assessment of their impact on the efficiency, transparency, and sustainability of PPP project implementation in conditions of increased uncertainty, war, and post-war challenges. The study's relevance stems from the rise in fiscal constraints, the need for accelerated infrastructure reconstruction, and the need to bolster investor and public confidence in PPP mechanisms.The purpose of the study is to comprehensively substantiate the potential of innovative digital technologies within the public-private partnership system and to determine their impact on the quality of management, reducing transaction costs, and minimizing risks at all stages of the PPP project life cycle. The study summarizes modern approaches to the use of digital platforms, big data analytics, artificial intelligence, BIM technologies, the Internet of Things, cloud solutions, and blockchain in PPP preparation, contracting, implementation, and monitoring.The main results were obtained through a SWOT analysis, which allowed us to systematize the strengths of digitalization in PPP, including increased transparency of procedures, improved control over the fulfillment of obligations, greater investment attractiveness, and improved quality of public services. At the same time, key weaknesses and threats included cybersecurity issues, legal uncertainty, a lack of digital competencies, high initial costs, and risks of technological dependence.It was concluded that innovative digital technologies have not only a technical but also an institutional impact on public-private partnership, forming a new logic of interaction between the public and private sectors. Their effective implementation can be an important tool for accelerating post-war reconstruction, mobilizing investments, and strengthening the state's economic security, provided that the regulatory, institutional, and security environment is developed in a coordinated manner.