The role of scenography in enhancing the visual impact of poster design

Scenography, traditionally linked to theatre, has emerged as a powerful tool in poster design. This study examines how scenographic principles—spatial composition, layering, lighting, and depth—enhance visual impact and communication. Using surveys and designer interviews, the research explores scenography’s role in engaging viewers and reinforcing messages. Findings suggest that scenographic techniques create immersive experiences and improve message retention. Case studies highlight their application in storytelling. The study also addresses challenges, such as balancing complexity with clarity. By bridging scenography and graphic design, this research offers valuable insights for designers and educators, fostering innovation in visual communication.