AI-enabled factors influencing cultural heritage conservation and tourism development towards tourist experience quality

Future Technology 2026 Open access

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Authors: Ying Long, Daranee Pimchangthong, Kang Li
DOI: 10.55670/fpll.futech.5.1.14
Cited by: 1

Abstract

This research examines the impact of AI technology on the quality of tourist experiences at cultural heritage sites, utilizing an integrated Technology-Organization-Environment (TOE) framework. Analyzing 200 UNESCO World Heritage Sites with 52,847 reviews (2020-2024) using Structural Equation Modeling, we found AI creates dual value pathways: conservation technology enhances heritage value (β=0.45, p

Fields of Study & Subjects

AI in Service Interactions Virtual Reality Applications and Impacts Digital Marketing and Social Media

Publication details

Journal / source
Future Technology
Publisher
Future Publishing LLC
Volume
5
Issue
1
Pages
159–167
Publication date
24 January 2026