An Analysis of Language Styles in Youtube Video Content "Lisa Wake Up!"

This study analyzes the language styles in the YouTube content video “Lisa Wake Up,” a conversation created by Like English and released on January 9, 2023. Language style variation is a natural aspect of communication, influenced by social context and interlocutors. In “Lisa Wake Up!,” this variation is explored to understand how writers and speakers use language choices, sentence structure, and situational context to convey meaning. This study uses a qualitative content analysis approach, which involves repeatedly playing the video to identify and categorize language styles based on Martin Joos’ theory: frozen, formal, consultative, informal, and intimate. Each dialogue instance is analyzed in relation to its context and character relationships to illustrate the use of different language styles in character development and emotional expression. The study’s descriptive qualitative design uncovered five distinct language styles. The analysis identified thirty-six examples of these styles in the YouTube content video dialogue, with the Consultative style being the most common, appearing fifteen times. This dominance is associated with the large number of public exchanges led by the protagonist, especially in scenes involving interactions between teachers and students. This study suggests that English Department students further investigate language styles across a variety of sources, including Video, novels, social media, and articles. Analyzing language styles in “Lisa Wake Up!” is essential to understanding how language choices shape character development and thematic expression. This study serves as a foundation for future studies in Video and communication, exploring the impact of language styles on audiences and narratives.