THE ART OF DYNAMIC CAPABILITIES: INTEGRATING SUN TZU'S STRATEGIC WISDOM INTO ESTABLISHED MANAGEMENT THEORIES

In this study, the classic work of Chinese philosopher and military strategist Sun Tzu, "The Art of War", which has been a fundamental reference for military leadership, strategy and tactics throughout history, is evaluated from the perspective of management and organization. Specifically, Sun Tzu's strategic principles are systematically associated with the sensing, seizing and reconfiguring processes of the dynamic capabilities approach. Relating Sun Tzu’s strategic principles to the processes of dynamic capabilities allows the identification of several micro-foundational capacities, including intelligence-gathering capability, speed-and-surprise capability, terrain-adaptive capability, strategic deception capability, and moral cohesion capability. Furthermore, Sun Tzu's emphasis on uncertainty management, environmental reading, rapid positioning, and tactical adaptation provides a rich conceptual resource for expanding the micro-foundations of dynamic capabilities. As a result, this study emphasizes that "The Art of War" is an important resource in improving the perspectives of leaders and managers, increasing their effectiveness and contributing to their success.