Green Consumption Toward a Circular Economy: A Systematic Literature Review Through the Lens of Value Theory

Green consumption is an essential component for the successful implementation of a sustainable development and circular economy. A multitude of research has focused on how different characteristics shape green consumption, being individual values one of the main ones. However, the popularity of individual values on the green consumption literature has resulted in uncertainty about which values should be focused on and under which conditions such values are more or less related to green consumption. To address these problems, the present research reviewed the literature on Schwartz’s Value Theory and green consumption. The review followed the steps of the Scientific Procedures and Rationalities for Systematic Literature Reviews protocol. The final sample of 82 articles in the best ranks of the Australian Business Deans Council Journal Quality List were identified through the Scopus and Web of Science databases. The codification process followed the ADO-TCM framework. The review mainly identified that self-transcendence values, more specifically biospheric values, have been the most frequent and strongly values positively related to green consumption. The main contributions of the review are the better understanding of the relationships between individual values and green consumption, and the identification of an extensive avenue for future studies.