Good practices in experimental research
Abstract
Objective: This article provides an updated overview of best practices in experimental research, addressing recent methodological developments and ongoing discussions in the social sciences. Method: A methodological review is conducted focusing on key aspects of experimental design, including moderating and mediating variables, dichotomization, power analysis, attention and manipulation checks, and online data collection platforms. Results: The analysis highlights central methodological challenges related to data quality, analytical decisions, and replicability. The article discusses the replication crisis and examines how specific methodological choices affect the robustness and credibility of experimental findings. Conclusions: Open science practices, such as preregistration, open data sharing, and multiverse analyses, are presented as strategies to enhance transparency and replicability. The article integrates theoretical frameworks with practical recommendations to support methodologically rigorous experimental research.
Fields of Study & Subjects
Business Strategies and Management Research
Diverse Academic Research Areas
Experimental Behavioral Economics Studies
Publication details
- Journal / source
- ReMark - Revista Brasileira de Marketing
- Volume
- 25
- Issue
- 1
- Pages
- e28798–e28798
- Publication date
- 4 March 2026
- Language
- EN