Strategies for Optimizing the Use of Social Media in the GTDI Sungai Yordan Batam Congregation

The development of digital technology and social media has brought significant changes to various aspects of life, including church services. The congregation of GTDI Sungai Yordan Batam, as part of the church community, needs to optimize the use of social media as a means of communication, information, and spiritual service. This study aims to analyze strategies for optimizing social media usage in the GTDI Sungai Yordan Batam congregation and to identify the obstacles faced in its implementation. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation. The research results indicate that the use of social media such as WhatsApp, Facebook, and Instagram has helped disseminate information about church activities and expand the reach of ministry. However, it has not been fully utilized due to limitations in human resources, consistency in content management, and the lack of a planned digital communication strategy. Therefore, an optimization strategy is needed in the form of forming a media team, structured content planning, improving congregational digital literacy, and regular evaluations so that social media can be used effectively to support church ministry and congregational growth