The Role of Technology Adaptation in Social Media Marketing: A Study on the Perceptions of BSBA Students at San Isidro College

In today’s digital landscape, the ability to adapt to technology plays a vital role in shaping how future business professionals engage with social media as a marketing tool. Understanding this adaptation sheds light on how prepared students are to transform their knowledge into practical strategies for real-world business environments. The research employed a survey-based approach, supported by a descriptive design, ensuring that student responses were systematically collected and provided a reliable depiction of how students perceive and adapt to technology in the context of social media marketing. The findings reveal that students who are well aware of technology adaptation also demonstrate a strong readiness to apply social media marketing in real business contexts. This connection shows that understanding digital tools plays an important role in building confidence and practical competence in marketing activities.