Cattle Farmers’ Strategies in Flood-Vulnerable Areas in Maro Sebo District, Muaro Jambi Regency

The purpose of this study was to identify factors faced by cattle farmers and to formulate strategies for developing smallholder cattle farming businesses in flood-prone areas. The study was conducted using a survey method, with a sample of 56 cattle farmers through a census from three flood-prone villages in Maro Sebo District, Muaro Jambi Regency. Data collection was conducted from May to July 2025. Data were analyzed using the SWOT method through IFE, EFE, IE, and QSPM. The results showed that the internal and external conditions of livestock farmers were classified as strong (IFE 2.75; EFE 3.52), the strategic position of the cattle farming business in cell II of the IE Matrix (Growth and Build). The recommended strategy based on QSPM is collaboration with the government for flood mitigation programs, the provision of livestock refugee camps, communal pens in flood-safe areas, and feed management technology.