Antecedent Digital Culture on Employee Performance in Msmes in Tangerang and Bogor

The purpose of this study is to examine how employee performance in SMEs in Tangerang and Bogor is impacted by digital leadership, employee digital capabilities, and digital culture. Non-probability sampling is the sampling strategy used in this investigation. In the meanwhile, the analytical approach tests the link between the variables under study using SEM AMOS 26 and SPSS Statistics 21. In the meanwhile, 125 responders to a questionnaire poll provided the data. The study's findings demonstrate that Digital Leadership positively affects Digital Culture, Employee Digital Capabilities positively affect Digital Culture, Digital Culture positively affects Employee Performance, Digital Culture is a variable that can mediate the positive effects of Digital Leadership on Employee Performance, and Digital Culture is a variable that can mediate the positive effects of Employee Digital Capabilities on Employee Performance. The research's management ramifications are to prevent a decline in Employee Performance within the company by implementing good Digital Leadership according to the work environment faced, creating strong Employee Digital Capabilites, maintaining a high level of Digital Culture, and additionally, the company needs to pay attention to a high level of concern for Employee Performance