The Implementation of Culture Fit–Based Recruitment and Selection Practices on Workforce Retention in the Creative Industry

The creative industry is characterized by a high dependence on the quality of human resources, flexible work dynamics, and a relatively high employee turnover rate, thus demanding an HR management strategy that is able to maintain the sustainability of the workforce. One approach that is getting more attention is the implementation of culture fit-based recruitment and selection, which emphasizes the compatibility of individual values, attitudes, and work styles with the organization's culture. This study aims to analyze the effect of the implementation of culture fit-based recruitment and selection practices on workforce retention in creative industry companies. The research uses a quantitative approach with an explanatory design. Primary data was collected through a Likert scale questionnaire that was distributed to 75 creative industry employees who had worked for at least six months, using purposive sampling techniques. Data analysis was carried out using linear regression analysis to test the relationships between variables. The results show that culture fit-based recruitment and selection have a positive and significant effect on workforce retention, which is reflected in increased retention intention, loyalty, and commitment of employees to the organization. These findings indicate that cultural appropriateness built from the early stages of staffing plays an important role in creating sustainable working relationships