Constructing Iconization of Leadership: A Sustainability Communication of Prabowo Subianto’s Policy

This study aims to analyze the construction of President Prabowo Subianto's iconization of leadership through sustainability communication practices represented in visual social media, particularly Instagram. This study uses a qualitative approach with a constructive paradigm and iconography methods to examine the meaning, themes, and visual motifs that shape Prabowo's sustainable leadership image. The research method applied is iconography. The results show that Prabowo consistently builds sustainability-based leadership through three main icons, namely the food security icon, the affectionate icon, and the higher morale icon. Prabowo Subianto's sustainable leadership is constructed through a combination of visuals, policies, and emotions as a symbolic strategy to build legitimacy, public trust, and a vision for the nation's future