The Use of Instagram Social Media in Shaping the Self-Image of Members of the Regional House of Representatives of North Sumatra Province

In today's digital era, through the internet, people can easily obtain, manage, and disseminate information. Social media has developed very rapidly, and one of them is Instagram. People, especially young people, use social media as a place to showcase personal activities to the public. Likewise, legislative members utilize Instagram for political purposes, one of which is by portraying their self-image as members of the Regional House of Representatives (DPRD). This study aims to find out how the use of Instagram social media affects the self-image of DPRD members in North Sumatra Province. The method used is qualitative descriptive with purposive sampling technique. Based on the results of the data analysis conducted, it can be said that the informants examined in this study utilized the social media platform Instagram to shape their self-image as members of the North Sumatra Provincial DPRD. Instagram has become one of the means for members of the North Sumatra Provincial DPRD to develop their self-image by fulfilling the aspects of that self-image