THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON ORGANISATIONAL CITIZENSHIP BEHAVIOUR THROUGH PERCEIVED PROFESSIONAL PRESTIGE AND PERCEIVED ORGANISATIONAL PRESTIGE

A leader is someone who has the potential to motivate individuals who want to strive for common goals and shared aspirations. Leaders have some fundamental roles in achieving organizational goals. Today, change and transformation occur much faster than in the past. This change, especially in parallel with innovations in the technological and communication contexts, is an important factor in organizations making parallel innovations to maintain their sustainable competitive advantages. Therefore, the roles of leaders, who are the most important driving force of organizations, are more important than role models in this change and transformation. In this context, this study aims to investigate the effect of transformational leadership on organizational citizenship behavior through perceived professional prestige and perceived organizational prestige.