Knowledge Champions and Their Role in Building Behavioral Repertoire An Analytical Study of Faculty Members’ Perceptions at the University of Kufa

This analytical study explores the role played by knowledge champions in enhancing the behavioral repertoire of faculty members at the University of Kufa, amid the growing need for behavioral flexibility within complex academic environments. The study adopts a quantitative methodology, with data collected from a random sample of 232 faculty members using: (1) the updated Duffy (1998) scale as revised by Jones et al. (2003) for measuring knowledge champion behaviors comprising three dimensions: advocacy, support, and brokerage; and (2) Nonaka et al. (2021)’s scale for behavioral repertoire encompassing four dimensions: cooperation, assertiveness, self-regulation, and cheerfulness. Findings indicate a statistically significant positive impact of knowledge champion behaviors on the expansion of behavioral repertoire, suggesting that such individuals, acting as cognitive and behavioral role models, facilitate organizational learning and enhance others’ capacity to perform multiple roles effectively.