Transformations of Political Discourse in the Digital Age: Artificial Intelligence between Development and Organized Disinformation

This article examines the transformations of political discourse in the digital age under the rapid advancement of artificial intelligence technologies.It analyzes the growing role of AI in reshaping political communication, public opinion formation, and campaign management.The study highlights the dual nature of this transformation: on one hand, AI offers significant developmental opportunities by enhancing political participation, transparency, and datadriven decision-making; on the other, it intensifies the risks of organized disinformation, algorithmic manipulation, and privacy violations.The article argues that the impact of artificial intelligence on political discourse is not determined by technology itself, but by the frameworks governing its use.It concludes that establishing comprehensive legal and ethical regulations is essential to ensure responsible AI deployment, balance technological innovation with democratic values, and protect citizens' rights, particularly within the Arab context characterized by rapid digital transformation and limited regulatory preparedness.