Strategic Management of the Digital Transformation of the Construction Industry in the Context of Integrated Interaction Between the Real Estate Market and Financial Leasing Mechanisms Under Conditions of Economic Digitalization

The article provides a comprehensive scientific analysis of strategic management in the construction sector under conditions of large-scale digital transformation, with particular emphasis on the systemic interrelation between the real estate market and financial leasing mechanisms.The study substantiates that digitalization fundamentally reshapes managerial paradigms in construction by integrating digital platforms, advanced data analytics, and innovative financing instruments into a unified strategic framework.The research formulates strategic directions for the digital development of the construction sector, identifies structural and institutional barriers to digital transformation, and visualizes the impact of digital technologies on key investment and operational indicators.A conceptual mechanism of interaction between construction enterprises, real estate market participants, and financial leasing institutions is developed, demonstrating how digital tools reduce investment barriers, enhance transparency, and accelerate project implementation cycles.The methodological framework is based on a dialectical approach, systems analysis, economic and statistical methods, comparative analysis, and a structuralfunctional approach.The results confirm that the implementation of Building Information Modeling (BIM), digital platforms, smart contracts, artificial intelligence, and Internet of Things technologies significantly improves the efficiency of financial leasing operations, enhances coordination among stakeholders, and strengthens the quality of strategic decision-making.The practical significance of the study lies in its contribution to the formation of an integrated strategic management model that supports sustainable development, increases investment attractiveness, and improves housing accessibility in the digital economy.