Psychological-Social Communication as a Public Relations Activity in Improving the Relationships between Educational Institution Staff and Learners - A Field Study on a Sample of Students from Rabah Ben Daoud Secondary School in Médéa Province

This study aimed to identify the role of social and psychological communication as a public relations activity in improving the relationship between staff and students in educational institutions.The study focused on a sample of teachers and students from various educational institutions.Its significance lies in its focus on a crucial segment of society and the potential for applying its findings to address the challenges and problems faced by both teachers and students.The study sample consisted of 100 male and female students from an educational institution in the state of Medea, aged between 14 and 18 years.The study presented a theoretical framework that defined the variables of communication and public relations.To achieve the study's objectives, a questionnaire on social and psychological communication was administered to the sample.To analyze the study results, the necessary statistical analyses were conducted under the supervision of a statistical expert.The results revealed the following: There is a relationship between psychosocial communication as a public relations activity and improving the relationship between staff in educational institutions and students.The results also showed no statistically significant differences in psychosocial communication among the study sample based on gender, and that the level of psychosocial communication among the sample was low.Furthermore, direct communication plays an important role in identifying students' needs.