The Role of Job Marketing in Attracting and Retaining Talent: A Field Study in the Misan Education Directorate

This research aims to identify the role of administrative marketing strategies in attracting expert employees to educational organizations.A questionnaire was distributed to directorial bests (directors, assistant directors, and heads of departments and units) within the organization under study.A total of 150 valid questionnaires were completed, and the data were analyzed using several statistical measures and tests appropriate to the nature of the data.The research yielded several results: a statistically significant positive correlation between administrative marketing and attracting expert staffs; a statistically significant positive correlation between employer branding and talent management; a statistically significant optimistic correlation between employer administrative marketing and talent activation and management; and finally, a difference in the respondents' views regarding administrative marketing practices in the educational organizations under study.Based on these results, a set of recommendations and suggestions for future research were proposed, including studying the role of organizational administrative marketing on expert job satisfaction.The possibility of conducting this study in other sectors, such as hospitals, banks, corporations, and other categories, was also considered.