Promoting Healthy Eating Culture through Facebook: Social Media Strategies for Encouraging Positive Changes in Individual Dietary Habits

Maintaining a healthy lifestyle requires a strong awareness of nutritional practices and dietary habits.In recent years, social media platforms have become influential channels for disseminating health and nutrition information to wide audiences.Among these platforms, Facebook plays a significant role in shaping users' attitudes and behaviors toward food consumption and healthy living.The abundance of nutritional information shared through social media pagesincluding advice on balanced diets, meal timing, and appropriate food choices-has contributed to the growing public interest in adopting healthier lifestyles.This study examines the role of social media in promoting healthy eating culture by analyzing the Facebook page "Regimey," which had accumulated approximately one million followers by October 2023.Using a descriptiveanalytical approach, the research explores the types of dietary content presented on the page, the strategies used to promote healthy eating practices, and the nature of audience engagement with the shared content.The findings aim to highlight how digital platforms can serve as tools for health education and behavioral change by providing practical dietary guidance, encouraging healthier food choices, and increasing public awareness of nutrition-related issues.The study contributes to understanding the growing influence of social media on public health communication and emphasizes the importance of responsible dissemination of dietary information through online platforms.