trategic Transformation of Algeria into a Competitive Tourism Destination: An Integrated Analysis of Marketing Policies, Spatial Development, and Tourism Hubs within the SDAT 2030 Framework

This study provides a comprehensive analysis of Algeria's tourism marketing strategy within the framework of the National Tourism Development Master Plan (SDAT 2030), with a particular focus on the structural transformation of the country into a competitive and sustainable tourism destination.The research examines how the strategic development of seven tourism hubs of excellence contributes to repositioning Algeria from a traditionally outbound tourism market to an emerging inbound destination at the regional (Maghreb and Arab world) and global levels.Adopting a qualitative and analytical approach, the study draws on official policy documents, international tourism reports, and sectoral data to evaluate the effectiveness of Algeria's tourism development policies.It explores the role of infrastructure investment, diversification of tourism products, and spatial planning strategies in enhancing tourism capacity and competitiveness.Special attention is given to the functional specialization of tourism hubs, which are designed to leverage regional assets such as coastal, desert, cultural, and urban tourism resources.The findings reveal that, despite the existence of a well-structured strategic framework, the Algerian tourism sector continues to face significant challenges, including limited international visibility, uneven spatial distribution of investments, underdeveloped tourism infrastructure, and insufficient integration of digital marketing tools.Furthermore, the study highlights the gap between policy design and implementation, particularly in terms of investment allocation and institutional coordination.The paper argues that achieving the objectives of SDAT 2030 requires a more integrated and dynamic approach to tourism marketing, including the strengthening of destination branding, the expansion of niche tourism segments (such as desert and cultural tourism), and the enhancement of public-private partnerships.In addition, improving service quality, digital transformation, and international openness are identified as key drivers of competitiveness.Ultimately, the study concludes that Algeria possesses significant untapped tourism potential, and with effective policy implementation, strategic investment, and innovative marketing approaches, it can position itself as a year-round, competitive destination within the Euro-Mediterranean and global tourism markets.