Implementing AI-Driven Decision Support in Agricultural Lending Through Predictive Analytics for Customer Relationship Management

Read full text
Authors: Karthik Nallani Chakravartula, Aravind Raghu
Cited by: 0

Abstract

This work provides a complete methodology for adopting well-established AI methods (predictive analytics, LLM agents, forecasting) into Microsoft Dynamics 365 Customer Relationship Management (CRM) for agricultural lending.While not claiming that the algorithms are novel, this work contributes a pragmatic approach to implementing these algorithms that specifically address the regulatory, seasonal, and operational characteristics of agricultural finance, as regulated by the Farm Credit System.It focuses on the real-life constraints and constraints within the regulated financial services industry, and measurable impacts that occurred.The paper provides a domain-oriented application of specific existing AI-CRM integration, with credible statistical testing including an external validation on USDA datasets and benchmarking across peer Farm Credit institutions, as well as crossinstitutional analysis.By taking a reasonably conservative duration of 18 months, the Farm Credit institutions noted a statistically significant impact (operational efficiencies of the lending institution to assess member interests) where average case resolution time reduced by 28% (67.2h to 48.4h), and lead conversions improved by 35% (25.9% to 35.0%).Each methodology of implementation also included a series of validations in compliance with regulatory oversight in financial institutions that started to build data governance, model performance compliance through a proactive risk definition, and compliance standards suitable for their institution, and within regulatory standards by regulations.Beyond statistical significance (paired tests, p < 0.001), practical impact was quantified using absolute and relative changes and bootstrap confidence intervals.The article provides the agricultural lending industry an applied methodology to adopt AI for stakeholder innovation while ensuring they are adept in their enterprise risk management requirement, and still target measurable business outcomes.Given a conservative potential implementation timetable (i.e., 18 months) and validation methodology protocols developed to ensure complete data and model validation, this approach is scalable for agricultural lending implementation and would be a useful instrument across all 72 Farm Credit System institutions.

Fields of Study & Subjects

Big Data and Business Intelligence Artificial Intelligence Applications Smart Agriculture and AI

Publication details

Journal / source
Journal of Intelligent Management Decision
Volume
5
Issue
1
Pages
11–34
Publication date
14 January 2026