Post Pandemic Shift in Indian Consumer Behaviour in E-Commerce

The COVID-19 pandemic has significantly transformed consumer behaviour across the world, leaving a strong impact on India's e-commerce sector.This study examines the changes in online shopping frequency, preferred product categories, payment preferences, and the challenges faced by consumers in the post-pandemic period.Using data collected from a primary survey of Indian consumers along with insights from recent academic studies, the research highlights evolving shopping habits and emerging trends.The rise in online purchasing is mainly driven by convenience, health safety, and the growing adoption of digital payments.However, issues such as delayed deliveries and product quality remain key concerns.The findings provide valuable guidance for e-commerce companies and policymakers to enhance customer satisfaction and support the continued growth of digital retail in India.