A STUDY ON PERFORMANCE OF E-BANKNKING SERVICES AT BANK OF BARODA

The rapid advancement of information and communication technology has transformed the banking sector, leading to the widespread adoption of e-banking services.This study aims to analyze the performance of ebanking services and their impact on the overall efficiency and customer satisfaction of the Bank of Baroda.The research focuses on various electronic channels such as internet banking, mobile banking, ATMs, and digital payment systems.Through data collection from customers and secondary sources, the study evaluates factors like service quality, accessibility, security, and reliability.The findings indicate that e-banking has significantly enhanced operational performance, reduced transaction time, and improved customer convenience.However, issues related to cybersecurity and technical glitches still pose challenges.The study concludes that continuous innovation and robust digital infrastructure are essential for sustaining customer trust and maximizing the benefits of e-banking in the Bank of Baroda.