FUNDAMENTAL AND TECHNICAL ANALYSIS LEADS TO A SYSTEMATIC INVESTMENT DECISION IN STOCK MARKET EQUITIES

Investments play a significant role in additional income generation and cover the future risk, especially the equity investments that gained momentum in the past decade or so in Indian portfolio investors.Besides, there is always a boon of making more money as well as a risk of losing money in equity markets.The trending question is how to manage the risk?Meanwhile, more theories, techniques, and algorithms are found by research scholars for prudent investment decisions.So fundamental research focuses on identifying and analysing the factors that influence stock prices, where companies are a part of the industrial and business sector, which in turn are a part of the overall economy, so even the industry and economic factors can affect stock prices.