“E-Commerce Strategies for Competitive Advantage in the Digital Marketplace”

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Abstract

E-commerce is a boom in the modern business.E-commerce means electronic commerce.E-commerce (Electronic commerce) involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet.E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers In this paper, we present an overview of e-commerce.We compare on the traditional commerce and e-commerce.We also focus on the unique features and types of ecommerce.We mainly discuss technologies of e-commerce.At the end of this paper, we summarize the advantages and disadvantages of e-commerce.

Fields of Study & Subjects

E-commerce and Technology Innovations Digital Innovation in Industries Digital Marketing and Social Media

Publication details

Journal / source
International Research Journal of Modernization in Engineering Technology and Science
Publication date
17 January 2026