Challenges Faced by Women Entrepreneurs in Using Social Media for Business

Social media has become an important platform for business development, offering women entrepreneurs opportunities for marketing, networking, and customer engagement at a low cost.Despite these advantages, women entrepreneurs face several challenges while using social media for business purposes.This study aims to identify and analyze the key challenges encountered by women entrepreneurs in the effective use of social media platforms.Based on a review of existing literature and empirical evidence, the study highlights major issues such as lack of digital skills, limited access to technology, online harassment, credibility concerns, time constraints, and dependence on platform algorithms.These challenges often limit the growth and sustainability of women-led enterprises.The study emphasizes the need for digital training, supportive policies, and safer online environments to enable women entrepreneurs to fully utilize social media for business success.The findings contribute to a better understanding of the barriers faced by women entrepreneurs and provide useful insights for policymakers, practitioners, and researchers.