THE LEVEL OF CONSUMER AWARENESS ABOUT RECYCLE GARMENTS AND THEIR ENVIRONMENTAL BENEFITS

The growing environmental concerns associated with textile waste and fast fashion have increased attention toward sustainable alternatives such as recycled garments.This study aims to assess the level of consumer awareness regarding recycled garments and their environmental benefits.A descriptive research design was adopted, and primary data were collected using a structured questionnaire.The study evaluates consumers' understanding of recycled clothing, their knowledge of environmental advantages such as waste reduction and resource conservation, and their willingness to support sustainable fashion.The findings indicate that while a moderate level of awareness exists, detailed knowledge about environmental impact remains limited.The study highlights the need for stronger awareness campaigns and transparent communication from brands to promote sustainable purchasing behavior.