STUDY ON EFFECTS OF GOVERNMENT SPONSORED BANKING SCHEME WITH SPECIAL REFERENCE TO COIMBATORE

Financial empowerment begins when ordinary people gain the ability to save borrow and receive support through reliable and transparent systems recognising this the government of india has championed several banking programmes designed to draw marginalised and low-income populations into the formal financial fold this study centres on four such programmes pradhan mantri jan dhan yojana pmjdy pradhan mantri mudra yojana pmmy kisan credit card kcc and direct benefit transfer dbt with a specific focus on understanding their practical influence on the lives of beneficiaries in Coimbatore district the study is built on a descriptive research framework primary data were gathered from 109 participants through a structured questionnaire and the responses were subjected to rigorous statistical examination using percentage analysis correlation regression chi-square test and anova the findings tell a story of steady meaningful progress respondents who actively engaged with these schemes demonstrated noticeably stronger ties to formal banking cultivated disciplined saving behaviour and sought credit through legitimate institutional channels rather than informal arrangements perhaps most significantly a visible attitudinal shift was recorded beneficiaries increasingly viewed organised banking as a trustworthy and accessible resource rather than a distant or complicated one welfare assistance delivered through the dbt framework reached recipients with improved speed and reduced misappropriation reinforcing public trust in government support systems yet the journey remains incomplete dormant accounts limited awareness and low digital confidence among certain groups continue to hold back wider and deeper participation the study affirms that these government-led initiatives have made a credible and positive contribution to financial inclusion and economic dignity in Coimbatore and recommends sustained community outreach and financial literacy programmes to consolidate and extend these gains keywords financial inclusion PMJDY,PMMY kisan credit card direct benefit transfer economic empowerment Coimbatore.