A STUDY ON THE CONSUMER AWARENESS AND BUYING INTENTION TOWARDS ELECTRIC CARS IN SELECTED AREAS OF COIMBATORE DISTRICT

The rapid development of electric vehicles has become a significant trend in the global automobile industry due to increasing environmental concerns, rising fuel prices, and the need for sustainable transportation.Electric cars are considered an eco-friendly alternative to conventional fuel-based vehicles as they reduce carbon emissions and dependence on fossil fuels.In India, the adoption of electric vehicles is gradually increasing with the support of government policies, technological advancements, and growing consumer awareness.However, the level of awareness and buying intention among consumers still varies across different regions.The present study aims to analyse consumer awareness and buying intention towards electric cars in selected areas of Coimbatore district.The study focuses on identifying the level of awareness, factors influencing purchase intention, and the barriers that affect the adoption of electric cars.Primary data was collected from 155 respondents using a structured questionnaire, while secondary data was gathered from journals, reports, and online sources.Various statistical tools such as simple percentage analysis, chi-square test, mean analysis, ANOVA, and correlation were used to analyse the collected data.The findings reveal that most respondents have a moderate to high level of awareness about electric cars, and factors such as environmental concern, government incentives, charging infrastructure, and vehicle cost significantly influence buying intention.The study also identifies key barriers including high initial cost, limited charging facilities, and lack of complete awareness.The research provides useful insights for automobile manufacturers, policymakers, and marketers to develop effective strategies to promote electric vehicle adoption and encourage sustainable mobility in the region.