The Governmental Role of the Green Marketing Approach in Increasing the Performance Rates of E-commerce

The main purpose of the research is to increase the performance rates of ecommerce management between Egypt and Europe through the strategic impact of green marketing in order to increase production rates, marketing, technological development and continuity in light of the digital transformation world. The paper seeks to adopt green marketing between Egypt and Europe to achieve an increase in the performance rates of E commerce management in light of sustainable technology strategies.The green marketing approach should be adopted to increase the performance rates of the e-commerce department. Research article covering e-commerce rates development framework. The green marketing approach has a strategic role in building technological production and marketing plans and programs between Egypt and Europe, which achieve the highest performance rates for e-commerce.