IMPACT ON SOCIAL MEDIA IN MOBILE MARKETING RELATED TO SHOPPING DECISION IN ERODE DISTRICT

In the present digital era and fast-changing world face to the demographic scenario, marketing has become more challenging and complex. Thanks to the availability of the number of products and services from all sections of the industry. From fashion to food products, from electronics to engineering, from restaurants to spas, the variety has multiplied. This has become another function to manage, and companies have to gear up with tactics and strategies to embrace the customer towards their business. As a result, marketing has evolved into a strategic function that requires constant innovation and adaptability. Companies are now compelled to design customer-centric tactics and strategies to attract, engage, and retain consumers. Digital platforms, social media, mobile applications, and data analytics play a crucial role in understanding consumer behaviour and preferences. Moreover, personalized marketing, real-time communication, and interactive content have become essential tools for building long-term customer relationships. Organizations must continuously monitor market trends and technological developments to remain competitive. In this complex environment, effective marketing strategies are no longer optional but essential for sustainable business growth and success.