A STUDY ON THE LEVEMER STAISFACTION TOWARDS MOBILE BANKING SERVICES IN COIMBATORE CITY.

This study examines customer satisfaction towards mobile banking services and the factors influencing their experience, such as ease of use, security, reliability, transaction speed, service availability, and customer support. Data were collected through a questionnaire from users of different age groups and occupations and analyzed using simple statistical tools. The findings show that customers prefer mobile banking for its convenience and time-saving benefits, though concerns about security and technical issues remain. The study concludes that improving security measures, reducing technical problems, and enhancing customer support can increase customer trust and satisfaction with mobile banking services.