A STUDY ON THE IMPACT OF GOLD PRICE FLUCTUATION AND ITS ROLE AS A SAFE INVESTMENT ASSET AMONG INVESTORS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Gold has always been considered a safe investment option, especially in times of economic instability and inflation. The current study focuses on the impact of gold price fluctuations on the behavior of investors and attempts to determine the significance of gold as a safe investment option, with a special focus on Coimbatore City. The study is conducted using primary data collected from 136 investors through a structured questionnaire, along with secondary data. Correlation analysis and ANOVA are used to determine the significance of investor preferences and perceptions. The results indicate that gold remains a safe investment option, with investors consistently preferring gold over other investment options based on risk and return.