Competitive Strategies in Q-Commerce: Blinkit vs Zepto

The purpose of this study is to analyse and compare the competitive strategies adopted by Blinkit and Zepto in the Indian Quick Commerce (Q-commerce) market.With the rapid growth of ultra-fast delivery services, understanding strategic differentiation has become essential for evaluating long-term sustainability in this sector.The study adopts a quantitative and comparative research design, using primary data collected through a structured questionnaire from 101 respondents with prior experience using Q-commerce platforms.Secondary data from academic literature and industry reports was also used to support theoretical interpretation.The findings reveal that delivery speed and pricing significantly influence customer choice, with Zepto holding a perceptual advantage in speed and discount strategies, while Blinkit demonstrates strength in product assortment, brand trust, and overall preference.The research indicates that sustainable competitive advantage depends on balancing operational efficiency, pricing, technological integration, and customer reliability.The study is limited to perception-based survey data and does not include internal financial analysis.Practically, the findings provide insights for Q-commerce firms to refine strategic positioning and customer retention strategies.The study adds value by offering a structured comparative analysis of two leading Qcommerce platforms within the Indian context.