HUE AND HYPE: A GENRE-WISE COLOR PSYCHOLOGY META-ANALYSIS OF HOLLYWOOD MOVIE POSTERS

Colour psychology is the study of how different colours affect human mood and behaviour.A movie poster is the visual representation and symbol of what is to be expected from the movie.colours are a significant medium used by the movie creators to convey emotions, meaning and themes.This study aims to investigate the influence of the colours used in Hollywood movie posters to understand the psychology behind the use of predominant colours in the movie posters by referring to colour's psychology.A total of 106 Hollywood movie posters were used from 10 genres namely romance, psychological thrillers, action, horror, comedy, science fiction, adventure, animated, coming-of-age and historical dramas.The movies were selected on the basis of the highest critical ratings and box office collections.The predominant colours were identified and analysed using colour psychology interpretations.The colours blue, yellow and black were predominantly used in these movie posters, however the shades and the placements of each colour divulged a deeper meaning for the movie.