STUDY ON CONSUMER ADOPTION TO DIGITAL TECHNOLOGIES IN BANKING SECTOR IN TIRUPUR CITY

Technology in the current digital age plays a significant role in the way we acquire and utilize banking services. With the shift from physically visiting a bank branch to digital banking, the way customers interact with banks has increased, making money transactions faster, easier, and accessible at any time. This paper examines the use of digital banking such as internet banking, mobile banking, UPI, ATMs, and digital wallets, by people in Tirupur city. This study employs surveys to understand the level of awareness, willingness, and factors influencing the adoption of digital banking services among people. The findings from this study identify the gaps in awareness and usage and provide insights for banks and policymakers on how to enhance digital inclusion, customer trust, and the effectiveness of digital banking services.