Study on positioning branded athletes sports products with special reference to coimbatore city among youngsters

Brand sports equipment like sports shoes, clothing, and accessories sold by sports equipment brand names like Nike, Adidas, Puma, and Decathlon are highly sought after for their quality, comfort, and style. While sports equipment and sports clothing are typically ascribe to sports enthusiasts only, today everyone wants to own sports equipment and sports clothing for their workouts and other daily activities. In Coimbatore too, with an increased awareness of health and fitness among individuals of all ages and profiles, sports equipment and clothing have renewed their popularity like never before. The findings shows Social media also plays an important role in generating awareness and impacting brand preferences through effective online campaigns and the impact of social media influencers in the market today. The research conclusions drawn in this paper point out that social media has an impacts on consumer-related practices, particularly in respect to youths and fitness enthusiasts, thus making it essential in sports marketing.