A STUDY ON IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR TOWARDS SOCIAL MEDIA IN TIRUPUR CITY

Social media has become a powerful advertising platform in today’s digital era. Platforms such as Facebook, Instagram, and YouTube are widely used by businesses to promote their products and services. As consumers spend more time on these platforms, they are frequently exposed to various types of advertisements such as images, videos, influencer posts, and sponsored content. This study aims to analyze the impact of social media advertisements on consumer behaviour in Tirupur city. It focuses on how these advertisements influence consumers’ purchase decisions and brand awareness. The study also examines consumer attitudes toward social media advertisements and identifies the types of advertisements that attract the most attention. Overall, the study helps understand how social media advertising affects consumer preferences and purchasing decisions.