A Study on Brand Promotions That Affect People s Trust in Social Media Influencers

Social media has become a most powerful platform for consumers, sellers and also to influencers. Social media influencers have become important agents in the digital age, influencing customer behavior and brand impression. The people’s trust in Social Media Influencer has grown a lot from a day to day life. Influencer plays an important role in brand promotion in social media life. Influencers shape the consumers attitude towards purchase decision. This study focuses on understanding how brand promotions affect people’s trust in social media influencers. This research also helps to understand influencers transparency, sponsored content and follower’s trust. The study reveal that though influencer marketing may work in attracting audiences, too much paying for promotions and a lack of honesty might undermine credibility and distrust among the followers. The study concludes by emphasizing the importance of genuine content, transparency in sponsorships, and consistent engagement to maintain audience trust in influencer-driven brand promotions.